In private closets across:

• Atherton
• Linda Isle
• Rancho Santa Fe
• River Oaks
• Golf, IL

Explore the collection

Craftsmanship

THE LEMON THAT WASN'T

Cédric Grolet made me a lemon at Le Meurice. Except it wasn't a lemon. It was pastry. Served on Bernardaud porcelain adorned with gilded branches and crimson birds in flight. Why tell you this? Because Jessica is that lemon. A shift dress that's actually architecture. Simple in appearance, impossibly complex in execution. Not every woman can wear coral and make it confidence instead of costume. But the ones who can? They know. Substance over spectacle. Always.

- Alex Pham, Founder.

The fit

Order your usual US size. The fit is guaranteed — and if anything falls short, one email and it's resolved.
hello@baesicstore.net

"We didn't plan to match. We never do — and we always do."

Olivia T. — Malibu, CA

"I've had this dress for three months. I've worn it four times. It has never once let me down."

Christine M. — Greenwich, CT

"My husband asked if it was new. I've had it for six months."

Sarah K. — Palm Beach, FL

"I ordered it for one occasion. Then wore it to three more."

Margaret L., Boston, MA

"Third event this season. Same dress. Zero hesitation."

Diana W., New York, NY

"My second one arrived last week. Different color. Same feeling."

Natasha R., Aspen, CO